10 Viral Skincare Products That Are Worth the Hype

89

Skincare has been one of the biggest trends on the internet over the past few years. Regardless of whether you’re a man or a woman, chances are you’ve found yourself scrolling through TikTok or YouTube looking for products that promise glowing, glass-like, mochi-like skin, and etc. These trends are endless, however, if you’ve ever wondered what skincare products are actually trending in Korea right now: the answer lies in Olive Young.

Olive Young is Korea’s most popular beauty retailer. They have products ranging from gentle toners to hydrating serums and barrier-repair creams, Olive Young shelves are filled with the holy grails that real Korean shoppers are buying (and rebuying).

In this post, we’re diving into the Top 10 Viral Skincare Products — the ones that are selling out fast, dominating TikTok, and actually worth the hype.

Table of Contents

1. Torriden Dive-In Low Molecular Hyaluronic Acid Mask Sheet
2. d’Alba Italian White Truffle First Spray Serum
3. Beplain Mung Bean pH‑Balanced Cleansing Foam
4. AESTURA Atobarrier 365 Cream
5. S.NATURE Aqua Squalane Moisturizing Cream
6. MEDICUBE PDRN Pink Peptide Ampoule
7. ilso Super Melting Sebum Softener
8. BIOHEAL BOH Probioderm 3D Lifting Cream
9. Lagom Cellup Micro Foam Cleanser
10. ma:nyo Pure Cleansing Oil

1. Torriden Dive-In Low Molecular Hyaluronic Acid Mask Sheet

Image Credit: Shopee

Description:

The Torriden Dive-In Mask has been all over Korean beauty forums and TikTok lately — and for good reason. It’s well loved for its instant moisture boost and calming effect and perfect for anyone looking to achieve that fresh, dewy “glass skin” glow. Koreans adore it for its non-sticky finish and light, watery essence that leaves the skin plump and refreshed in just 10 minutes. 

Price Range: RM8 – RM12 per sheet

Category: Hydrating Sheet Mask

Key Ingredients & Benefits:

• Low Molecular Hyaluronic Acid (5 types): Deeply hydrates multiple layers of the skin for long-lasting moisture.
• Panthenol & Allantoin: Soothe irritation and strengthen the skin barrier.
• Trehalose: Locks in hydration and prevents moisture loss.

Best For:

All skin types, especially dry, dehydrated, or sensitive skin. Perfect for post-sun exposure or as a quick fix before makeup.

How to Use: 

1. Apply to clean skin after toner. 
2. Leave on for 10–15 minutes, remove, and gently pat in any remaining essence.
3. Follow with a light moisturizer or cream.

Where to Buy: 

2. d’Alba Italian White Truffle First Spray Serum

Image Credit: Shopee

Description:

This “empty-time” favourite among Korean skincare lovers has been dubbed the “air-stewardess glow spray” because it’s widely used by flight crew who need quick, effective skin refreshes during long days. It’s trending because it combines convenience, luxury ingredients, and that coveted dewy “glass skin” finish. The dual-layer (serum + oil) spray design also gives it a high-end feel often missing in typical mists.

Price Range: RM 139 – RM 179 for the 100mL + 100mL double pack

Category: Multi-tasking Mist / Serum / Setting Spray

Key Ingredients & Benefits:

• Italian White Truffle Extract (“Trufferol™”) + Vitamin E: A potent antioxidant combo to boost skin brightness and resilience. 
• Niacinamide & Chia Seed Extract: Help with skin elasticity, tone, and radiance.
• Oil layer (Avocado Oil, Sunflower Seed Oil, etc.): Works to seal in moisture and leave a luminous finish. 
• Surfactant-free, vegan formula: Suitable for sensitive skin and environmentally conscious buyers.

Best For:

• Those with dry, dehydrated, or dull skin looking for an instant glow boost.
• Users who prefer a vegan and more premium skincare experience.
• Skincare lovers who like a multi-function product (mist, serum, setting spray) to simplify their routine.

How to Use: 

1. Shake the bottle well to mix the serum + oil layers.
2. After cleansing (or anytime your skin needs a pick-me-up), hold the spray ~20-30 cm from your face and mist evenly.

You can use it as:

1. Your first step after cleansing (instead of toner/essence).
2. A make-up prep spray before foundation.
3. A setting mist after makeup for glow and finish.
4. A mid-day refresh to revive skin when it feels tight or dull.

Where to Buy:

3. Beplain Mung Bean pH‑Balanced Cleansing Foam

Image Credit: Shopee

Description:

This cleanser has created buzz among Koreans for being a gentle yet effective daily cleanser. This product is especially loved for restoring skin’s natural pH and not leaving that stripped, tight feeling. 

People who follow the latest Korean skincare trends often pick it up because it’s featured in best-seller lists of stores like Olive Young and recognized for its clean-beauty credentials.

Price Range: RM 68 – RM 88 (for ~80 ml size in Malaysia)

Category: Daily Foaming Cleanser

Key Ingredients & Benefits:

• Mung Bean Extract (Vigna Radiata) & Mung Bean Powder: High content extract that helps remove impurities lodged in pores, while also soothing and hydrating skin.
• Amino Acid-based Surfactants (e.g., Sodium Cocoyl Glycinate, Sodium Lauroyl Glutamate): Gentle cleansers that effectively remove oil and dirt without damaging the skin’s barrier.
• Ceramide NP & Sodium Hyaluronate: These ingredients support barrier repair and hydration so that skin doesn’t feel dry post-wash.
• Weakly acid (pH balanced): The formula is designed around skin’s ideal pH (~5.5) so it protects the acid mantle rather than disrupting it.

Best For:

• Normal to oily/combination skin types especially.
• Skin that feels tight or irritated after harsh cleansers—this is a milder alternative.
• People looking for a simple routine cleanser that supports barrier health.
• Sensitive skin users who prefer minimal fragrance and gentle wash-off products.

Note: If you have extremely dry skin or a very compromised barrier, you might prefer an extra hydrating or cream cleanser.

How to Use: 

1. Squeeze a pea-sized amount of product into your palm.
2. Add a little water and lather until you get a foam.
3. Gently massage the foam onto your face (avoid eye area), focusing on T-zone or areas with excess oil or makeup residue.
4. Rinse thoroughly with lukewarm water.
5. Follow up with toner/essence and moisturizer to lock in hydration.

Where to Buy:

4. AESTURA Atobarrier 365 Cream

Image Credit: Olive Young

Description:

This cream from AESTURA has become a viral K-beauty favourite in Korea thanks to its strong focus on repairing and fortifying the skin barrier. The brand cites that one unit of this product is sold roughly every 7 seconds in Korea. It’s often recommended by dermatologists for sensitive and compromised skin types, especially after aggressive treatments or weather damage. 

Price Range: RM100 – RM150 (80 mL)

Category: Rich Moisturizer / Barrier-Repair Cream

Key Ingredients & Benefits:

• High-density Ceramide Capsules: These micro-capsules deliver ceramides deep into the skin’s barrier to help rebuild and strengthen it. 
• Cholesterol + Fatty Acid Complex: Works alongside ceramides to mimic and reinforce the skin’s natural lipid barrier.
• Niacinamide: For gentle skin tone/texture improvement and overall barrier support.
• 6-Free Formula: Free from parabens, mineral oil, synthetic colourants, etc.—making it suitable for sensitive skin.

Best For:

• Dry, very dry, or sensitive skin types needing serious barrier repair.
• Skin that’s been compromised (post-treatment, flaking, redness, peeling).
• People looking for a nighttime moisturizer or “last step” heavy cream in their routine.
• Those who prefer skincare with a dermatologist-backed, minimal-fragrance, skin-safe formula.

How to Use: 

1. After cleansing, toner/essence/serum steps, apply a pea-sized amount of this cream as the final step (or as your “night cream”).
2. For especially dry areas (cheeks, sides of nose, chin), apply a slightly thicker layer and gently pat for better absorption.
3. If your skin is very oily or you wear makeup, consider using a light layer at night and a lighter moisturizer in the day.
4. Because this is rich, ensure earlier steps (toner/essence/serum) are well absorbed to avoid pilling under this cream.

Where to Buy:

5. S.NATURE Aqua Squalane Moisturizing Cream

Image Credit: Shopee

Description:

The S.Nature Aqua Squalane Moisturizing Cream has gained popularity in Korea and internationally for its lightweight yet deeply hydrating formula. Infused with 150,000ppm vegetable squalane, it effectively replenishes moisture, smooths skin texture, and tightens pores without causing irritation. Its minimalist, fragrance-free composition makes it suitable for sensitive skin types. 

Price Range: RM60 – RM129 (60ml – 80ml)

Category: Hydrating Moisturizer

Key Ingredients & Benefits:

• Vegetable Squalane (150,000ppm): Provides intense hydration, improves skin elasticity, and helps maintain a healthy skin barrier.
• Hyaluronic Acid (8 types): Offers multi-layered moisture retention, keeping the skin plump and hydrated.
• Peptides & Adenosine: Support skin regeneration and help reduce the appearance of fine lines and wrinkles.
• Allantoin & Panthenol: Sooth and calm irritated skin, promoting a balanced complexion.

Best For:

• Dry & Dehydrated Skin: Provides lasting moisture and helps restore skin’s natural barrier.
• Sensitive Skin Types: Formulated without fragrances and harsh chemicals, reducing the risk of irritation.
• Combination Skin: Offers hydration without clogging pores or causing excess oiliness.
• Minimalist Skincare Routines: Ideal for those seeking an effective, all-in-one moisturizer.

How to Use: 

1. After Cleansing: Apply a generous amount to the face and neck.
2. Gently Massage: Use upward strokes to promote absorption.
3. Pat for Absorption: Lightly tap the skin to enhance product penetration.
4. Use Morning & Night: Incorporate into both AM and PM skincare routines for optimal hydration.

Where to Buy:

6. MEDICUBE PDRN Pink Peptide Ampoule

Image Credit: Shopee

Description:

The Medicube PDRN Pink Peptide Ampoule has become a viral sensation in Korea and internationally, thanks to its potent blend of ingredients aimed at rejuvenating and brightening the skin. Enriched with 1% salmon DNA PDRN, this ampoule promotes skin regeneration, enhances elasticity, and provides a radiant complexion. Its popularity is further bolstered by its affordability, making it accessible to a wide range of skincare enthusiasts.

Price Range: RM79.30 – RM113.10

Category: Anti-Aging Ampoule

Key Ingredients & Benefits:

• 1% Salmon DNA PDRN: Stimulates skin regeneration and repair, leading to improved skin texture and elasticity.
• Peptide Complex: Enhances collagen production, helping to reduce fine lines and wrinkles. 
• Niacinamide: Brightens the skin tone and reduces the appearance of dark spots. 
• Turmeric Root Extract: Provides anti-inflammatory benefits and contributes to an even skin tone. 

Best For:

• Dull or Uneven Skin Tone: The brightening properties help to achieve a more radiant complexion.
• Aging Skin: Peptides and PDRN support skin regeneration and elasticity.
• Sensitive Skin Types: Formulated to be hypoallergenic, making it suitable for sensitive skin.

How to Use: 

1. After Cleansing: Apply a few drops of the ampoule to your face.
2. Gently Massage: Use upward strokes to promote absorption.
3. Follow with Moisturizer: Seal in the benefits with your preferred moisturizer.
4. Use Morning & Night: Incorporate into both AM and PM skincare routines for optimal results.

Where to Buy:

7. ilso Super Melting Sebum Softener

Image Credit: Shopee

Description:

The Medicube PDRN Pink Peptide Ampoule has become a viral sensation in Korea and internationally, thanks to its potent blend of ingredients aimed at rejuvenating and brightening the skin. Enriched with 1% salmon DNA PDRN, this ampoule promotes skin regeneration, enhances elasticity, and provides a radiant complexion. Its popularity is further bolstered by its affordability, making it accessible to a wide range of skincare enthusiasts.

Price Range: RM79.30 – RM113.10

Category: Anti-Aging Ampoule

Key Ingredients & Benefits:

• 1% Salmon DNA PDRN: Stimulates skin regeneration and repair, leading to improved skin texture and elasticity.
• Peptide Complex: Enhances collagen production, helping to reduce fine lines and wrinkles. 
• Niacinamide: Brightens the skin tone and reduces the appearance of dark spots. 
• Turmeric Root Extract: Provides anti-inflammatory benefits and contributes to an even skin tone. 

Best For:

• Dull or Uneven Skin Tone: The brightening properties help to achieve a more radiant complexion.
• Aging Skin: Peptides and PDRN support skin regeneration and elasticity.
• Sensitive Skin Types: Formulated to be hypoallergenic, making it suitable for sensitive skin.

How to Use: 

1. After Cleansing: Apply a few drops of the ampoule to your face.
2. Gently Massage: Use upward strokes to promote absorption.
3. Follow with Moisturizer: Seal in the benefits with your preferred moisturizer.
4. Use Morning & Night: Incorporate into both AM and PM skincare routines for optimal results.

Where to Buy:

8. BIOHEAL BOH Probioderm 3D Lifting Cream

Image Credit: Shopee

Description:

This cream from the Korean brand BIOHEAL BOH has garnered buzz for its “3D lifting” promise — it claims to deliver improved elasticity, skin density, and firmness using proprietary technologies. It’s often recommended on Korean discussion boards and by users looking for a more substantial night cream effect. This product appeals for those with aging concerns as it’s great for fine lines. 

Price Range: RM135 – RM170 (50 mL)

Category: Anti-aging / Firming Moisturizer

Key Ingredients & Benefits:

• Probioderm™ Complex: A probiotic-based complex that targets skin structure and elasticity.
• 17-Peptide Complex: Supports collagen production and helps improve skin firmness.
• Dual Polysaccharide / 3D Matrix Technology: Claimed to form a “3D dimensional lifting” matrix on skin.
• Meadowfoam Seed Oil, Shea Butter: Nourishing lipids to support barrier and moisture. 

Best For:

• Mature skin or skin showing early signs of aging (fine lines, loss of firmness)
• Skin that’s somewhat dry or needs richer care—since the texture is richer
• Nighttime routines when you want to “seal in” repair and nourishment
• Users wanting a K-beauty anti-aging product with peptide/probiotic focus

Note: If you have very oily skin or are in a hot/humid climate (like Malaysia’s), you may prefer using a lighter cream for daytime and reserve this for evening or specific areas.

How to Use: 

1. After cleansing, toner/essence/serum steps, apply an appropriate amount to the face (and optionally neck).
2. Gently spread along skin texture and press lightly with your palms to help absorption.
3. Use morning or evening (but because of richness, many prefer evening).
4. If using in humid climate/daytime and find it heavy, you might:
   • Use a lighter layer in AM
   • Use it as spot/zone treatment (cheeks, jawline) at night

Where to Buy:

9. Lagom Cellup Micro Foam Cleanser

Image Credit: Shopee

Description:

This cleanser from LAGOM has gained attention thanks to its “micro-foam” technology: ultra-fine bubbles that cleanse deeply without stripping the skin. According to the brand site, it supports hydration via a patented ingredient and is suitable for all skin types. Reviewers highlight how it doesn’t leave the skin feeling tight or dry after use—which appeals especially in humid climates like Malaysia’s.

Price Range: RM 60 – RM 90 (120-150mL)

Category: Foam Cleanser / Daily Cleanser

Key Ingredients & Benefits:

• Patented Aqualicia™ (Acacia-derived peptide): purportedly boosts the skin’s water channels (aquaporins) to enhance internal hydration. 
• Micro-bubble foam technology: the fine foam helps remove fine dust, makeup residue, and sebum from pores gently.
• Hydroxyethyl Urea & Natural Surfactants (Sapindus/Saponaria extracts): these help maintain moisture and provide a mild cleanse.

Best For:

• Normal to combination or dry skin looking for a gentle but effective daily cleanser.
• People in humid or polluted environments who want a cleanser that deals with fine dust and residue.
• Users who dislike harsh, stripping cleansers and want something hydrating and comfortable.
• Sensitive skin types (though always patch test, especially with any fragrance or essential oils present).

How to Use: 

1. Wet your hands and face with lukewarm water.
2. Dispense a pea-sized amount of the cleanser, lather into foam in your hands.
3. Gently massage onto the face (avoid eye area) for about 30–60 seconds.
4. Rinse thoroughly with lukewarm water and pat dry.
5. Follow with your toner/essence/serum/moisturizer steps.

Where to Buy:

10. ma:nyo Pure Cleansing Oil

Image Credit: Shopee

Description:

This cleansing oil from ma:nyo (Manyo Factory) has become a go-to for Korean skincare fans and international followers alike. It’s widely regarded as a top-selling oil cleanser in Korea, especially in stores like Olive Young. It’s designed to melt away makeup, blackheads, and sebum without stripping the skin’s natural barrier. It emphasizes gentle/plant-based oils and barrier-friendly ingredients, making it appealing for sensitive or acne-prone skin.

Price Range: RM 80 – RM 100 (200 mL) 

Category: Cleansing Oil / First Step in Double-Cleansing

Key Ingredients & Benefits:

• 14 plant-based oils (including argan kernel oil, olive fruit oil, grape seed oil) that help dissolve impurities while nourishing the skin.
• Squalane, rice bran oil, tea tree leaf oil, aloe and other soothing botanicals that support barrier health and help calm the skin. 
• Reported lab result: removes 99.73% of fine dust/impurities under test settings.

Best For:

• Anyone doing double cleansing (oil first, then foam) especially at night with makeup or sunscreen.
• Those with sensitive or acne-prone skin looking for a gentle yet effective oil cleanser.
• Users seeking to remove blackheads, sebum, and sunscreen residues without being too aggressive.
• If your skin is super oily and you dislike a heavier feel — you might want to test how it feels in your climate (Malaysian humid weather) and maybe follow with a lighter gel cleanser.

How to Use:

1. On dry, clean skin, pump 1–2 pumps of the oil onto your hands and spread across dry face.
2. Massage gently, focusing especially on areas with makeup, sunscreen, blackheads (nose, chin).
3. Add a little water and continue massaging—watch the texture turn milky.
4. Rinse thoroughly with lukewarm water.
5. Follow with your regular cleanser (foam or gel) if you’re doing a true double cleanse. Use toner/essence afterwards.

 Where to Buy:

Disclaimer: Based on thorough research and collective insights, this list was meticulously curated by the GoldenHourMagazine team to provide useful recommendations for everyone. The brands are presented in no specific ranking, so if you know of any other amazing options, we would love to hear from you at hanahannahooi@gmail.com. For more details, please see our copyright, privacy, and disclosure policies.